Website
Kumori
Music is one of Kumori's core pillars, as central to the room as the food, so the website needed to carry that energy rather than just describe it.
Capturing cultural gravity over simple utility
We partnered with Kumori to translate the sensory, high-energy atmosphere of a Soho handroll bar into a premium digital experience. By weaving tactile culture directly into the interface, we created a high-conversion platform for launch bookings that functions as an immersive preview of the room itself.
We entered the project at the launch phase to ensure the digital footprint possessed the exact same visceral appeal as the physical counter. The site acts as a cultural anchor that introduces the brand’s depth before a guest ever books a seat.
Capturing cultural gravity over simple utility
We partnered with Kumori to translate the sensory, high-energy atmosphere of a Soho handroll bar into a premium digital experience. By weaving tactile culture directly into the interface, we created a high-conversion platform for launch bookings that functions as an immersive preview of the room itself.
We entered the project at the launch phase to ensure the digital footprint possessed the exact same visceral appeal as the physical counter. The site acts as a cultural anchor that introduces the brand’s depth before a guest ever books a seat.
Capturing cultural gravity over simple utility
We partnered with Kumori to translate the sensory, high-energy atmosphere of a Soho handroll bar into a premium digital experience. By weaving tactile culture directly into the interface, we created a high-conversion platform for launch bookings that functions as an immersive preview of the room itself.
We entered the project at the launch phase to ensure the digital footprint possessed the exact same visceral appeal as the physical counter. The site acts as a cultural anchor that introduces the brand’s depth before a guest ever books a seat.
The website has to broadcast the exact acoustic and visual pulse of the room.
With vinyl sleeves lining the physical walls of the bar, music is just as critical to the Kumori experience as the food itself. To bring this auditory identity online without relying on outdated media players, we engineered a custom, minimalist vinyl interface element.
This feature allows users to interact with and stream curated tracks natively. It turns a standard digital touchpoint into a tactile, atmospheric preview that builds emotional anticipation.
The website has to broadcast the exact acoustic and visual pulse of the room.
With vinyl sleeves lining the physical walls of the bar, music is just as critical to the Kumori experience as the food itself. To bring this auditory identity online without relying on outdated media players, we engineered a custom, minimalist vinyl interface element.
This feature allows users to interact with and stream curated tracks natively. It turns a standard digital touchpoint into a tactile, atmospheric preview that builds emotional anticipation.
The website has to broadcast the exact acoustic and visual pulse of the room.
With vinyl sleeves lining the physical walls of the bar, music is just as critical to the Kumori experience as the food itself. To bring this auditory identity online without relying on outdated media players, we engineered a custom, minimalist vinyl interface element.
This feature allows users to interact with and stream curated tracks natively. It turns a standard digital touchpoint into a tactile, atmospheric preview that builds emotional anticipation.